Farzana Siddique1*, Afsheen Ghazala1, Saba Parveen1, Zoha
Ali1, Aleena Shabbir1, Kinza Mubeen1
1Institute of Food Science and Nutrition, University of
Sargodha, Sargodha-40100, Pakistan
*For Correspondence
farzana.siddique@uos.edu.pk
This chapter explains the market
situation, the latest consumer trends, and the positive impact of nutrified
foods on human health and well-being. Consumers' increasing awareness of the
health benefits of food and its nutritional value is fueling the global
nutrified food market. The demand for nutrified foods is rising in developed
countries due to growing knowledge of the health benefits of nutrified
foods. In 2021, the nutrified foods
market reached USD 462.24 billion and is projected to reach USD 721.65 billion
by 2027. The market is expected to grow at an annual growth rate of 7.71%
between 2022 and 2027. Despite increasing consumer trends, the market faces
several challenges that need to be addressed, such as country-specific
regulations and health claim substantiation, cost, consumer trust, awareness,
and limited availability of nutrified foods. The current chapter explores the
opportunities and strategies for developing and promoting innovative and
personalized nutrified foods using novel technologies by balancing taste and
nutrition, educating consumers, and sustainable practices. This chapter also
concludes by proposing a future outlook and recommendations for the nutrified
food market, such as technology integration, 3D and 4D food printing, nanotechnology,
sustainability focus, and growth and diversification continuation.
Keywords
Nutrified Dense Foods, Healthy Foods, Nutraceutical, Functional Foods, Market Trends
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